About Taw

Hi, I’m Natalie — a Hong Kong girl, solo-building TAW with a tiny feline crew by my side.

I moved to Chiang Mai chasing a slower rhythm, softer mornings, and a life that feels a little more breathable. My 13-year-old black cat came with me, of course — my original ride-or-die.

Somewhere between street walks, iced coffees, and golden sunsets, I ended up rescuing two little kittens — a mischievous tabby and a quietly elegant Siamese. I thought I was saving them… but honestly, they saved me too.

Now TAW grows from this everyday life — cats napping nearby, fabrics piling up, ideas flowing somewhere between chaos and calm.

The Taw Philosophy

If you live with animals, you start noticing things. They don’t apologise for existing. They rest when tired. They love fully, instantly, without keeping score. During some heavier seasons of my life, caring for my cats showed me what unconditional love actually feels like — simple, grounding, healing in the quietest way. They taught me to slow down. To be softer. To exist naturally, unapologetically — and that authenticity is often exactly what the soul needs.

TAW carries that spirit:

comfort, ease, emotional connection,and a reminder that life doesn’t always need to be rushed or perfected. Sometimes the best thing you can do… is just curl up, breathe, and be.


With a vision for building something meaningful, our founder brings a blend of big-picture thinking and hands-on experience. They set the tone for everything we do.

Sai Sai


Focused, approachable, and driven by results, our sales manager is all about building strong relationships. They help connect people to the right solutions—with clarity and care.

Tuu Tuu


Creative and strategic in equal measure, our marketing director brings fresh ideas to every campaign. They turn insights into action and help our message resonate with the right audience.

Tye Tye